The 40/40 Club Delivers Memorable Return With Pop-Up Experience at Fanatics Fest NYC

On Friday (July 17), JAŸ-Z's iconic The 40/40 Club returned as an invite-only lounge experience at the Javits Center, presented in partnership with Fanatics Sportsbook & Casino. The pop-up kicked off its three-day run during Fanatics Fest.

Recreating the legendary venue’s signature atmosphere, The 40/40 Club once again brought together the worlds of sports, entertainment and culture through a curated guest list of athletes, celebrities and cultural figures. JAŸ-Z was in attendance to celebrate the return of the iconic experience, which remains open throughout the weekend.

LeBron James, Tom Brady, Travis Scott, Kevin Hart, Shaquille O’Neal, DJ Khaled, Trevor Noah, James Harden, Stephen A. Smith, Teyana Taylor, Michael Rubin, Adam Silver, Robert Kraft, Anthony Davis, Russell Wilson, Draymond Green, Gayle King, Gerard Piqué, Candace Parker, Rich Paul, Terence Crawford, Dwight Howard, Kaká, Vozinha, Fabolous, Gary Vaynerchuk, Taylor Rooks, Cooper Flagg, Jordan Clarkson, Ryan Clark, Puka Nacua, Michael Porter Jr., YFN Lucci, Terrence J, Benny The Butcher, Jose Alvarado, Memphis Bleek, Jordyn Woods, Mekhi Becton, Chase B, Grant Williams, Folarin Balogun, Cam Johnson, Speedy Morman, YOVNGCHIMI, Jodie Woods, Kazeem Famuyide, Ambré, Isaiah Falls, and Jeff Hamilton were among the notable guests spotted at The 40/40 Club on opening day.

The one-of-a-kind recreation captured the essence of the original 40/40 Club, featuring small bites inspired by its signature menu, a 250-bottle Armand de Brignac champagne tower, premium D’USSÉ Cognac offerings, elevated hospitality, and signature design elements that paid homage to the iconic New York institution.